Food Trends 2015

Fascinating report by Jane Barnett  Mintel’s Senior Trends & Innovation Consultant on Australian food trends summarised by Sophie Langley of the Australian Food Network.

Jane believes Australians in 2015 will be increasingly focused on the health benefits of locally produced, quality superfoods. In the food market, claims of natural or animal free foods are rising,  to meet consumer demand for healthier offerings.

"Consumers will be buying less packaged foods, will demand more organic produce for a reasonable price, and will move beyond the supermarkets and towards farmers markets and the like if they can’t get what they want,” Ms Barnett said. “Reduction of chemicals and additives is crucial, and the use of processes such as cold pressed and raw food will be more in demand,” she said.

Ms Barnett said it was predicted that 2015 would see a continued “huge” interest in superfoods and more ‘alternative’ diets and lifestyles, but that the issue for food manufacturers and retailers would be sourcing.

Black garlic is well placed as a high antioxidant, animal free, no additive natural product to meet this consumer expectation. Ms Barnett in the same report reminds readers of our growing acceptance of on-line convenience shopping.

Read more about superfoods and high tech shopping at Australian Food Network